The 2016 public value workshop at the FHWien University of Applied Sciences of WKW focused on current findings in audience research.
From July 18 to 20, the Journalism Research Center invited their cooperation partners from Albania and Germany to Austria to participate in this year’s workshop within the “Public Value goes international“ research project. During the three-day event, recent studies on the audiences’ perceptions of public service media in the three countries were presented and discussed. Furthermore, characteristics of the different countries as well as current changes in the media landscapes were considered and the participants agreed on future publications.
Valbona Sulce, doctoral candidate at the University of Tirana and member of the RTSH steering council, presented a study dealing with the reputation and use of public service broadcasting in Albania. It has been the first study of this kind in the history of the public service broadcaster RTSH. The results, which are based on roughly 860 face-to-face interviews with Albanian citizens as well as several interviews with media experts, serve as an important instrument in the ongoing professionalization of public service media in Albania.
Junior professor Markus Beiler (University of Leipzig, Journalism Studies department) and the FHWien research team discussed payment models related to public value. Hardy Gundlach and Martin Gennis, professors at the Hamburg University of Applied Sciences (HAW), joined the research team to analyze and interpret data from an online survey on the willingness to pay for different types of media. More than 500 people from Germany and more than 1000 people from Austria had participated in this survey during the summer term 2016. Findings will be presented from September 22 to 24 at the RIPE@2016 conference in Antwerp.