Our research has a strong practical focus and is designed to support journalists and media companies in solving concrete problems, without compromising their economic independence. Faced with challenges such as digitization, globalization and commercialization, the question arises: How can journalism fulfill its diverse and changing social functions in the future? The results of completed and ongoing research projects are incorporated into the teaching and thus provide a future-oriented training for future media makers. Hence our work will help to ensure and improve the quality of the Austrian journalism.
Throughout our work we pursue an interdisciplinary approach:
We apply empirical methods creatively and innovatively and specialize on: