Quantitative online survey on expenses and willingness to pay for media in Germany and Austria.
|Method||quantitative online survey in Austria and Germany|
|Sample size||N = 1,657 participants|
|n(AT) = 1,111 people||n(DE) = 546 people|
|31 years (mean value)
26 Jahre (median)
|27 years (mean value)
25 Jahre (median)
|44% upper secondary school
45% university degree
3% lower secondary school
1% no degree
|58% upper secondary school
39% university degree
0.5% no degree
|45% currently enrolled as a student
50% job or study related to the media
|87% currently enrolled as a student
37% job or study related to the media
|Method details||In the survey, participants were randomly assigned to one of the following groups:
Group 1: Presentation of visual stimulus (broadcast)
Group 2: Presentation of visual stimulus (online)
Group 3: No stimulus
Presented at RIPE@2016 conference in Antwerp in September 2016.
Grammel, Markus; Gründl, Johann; Gonser, Nicole & Reiter, Gisela (2016). Public Service Media and Willingness to Pay in Networked Societies. Working Paper for the RIPE@2016 conference “Public Service Media in a Networked Society?” (September 2016), Antwerp. Available http://ripeat.org/library/2016/7033-public-service-media-and-willingness-pay-networked-societies [04.11.2016].
Interactive charts can be found in the data section of the website (available in English soon).
Willingness to pay for public service media: Comparison of stimulus groups
The project “Public Value goes international” received funding by Vienna Municipal Department 23 for Economic Affairs, Labour and Statistics (MA23).